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What Business Owners Need to Know About Video Marketing
Have you ever watched an online video that talked about a product or service? If you have, you’re in the overwhelming majority – a whopping 92% of Canadian Internet users watch videos online...
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How to Stop Competing on Price & Differentiate Your Brand from the Competition
Last week I went to the new Second Cup in Saint John. I paid $3.95 and here’s what I received in return: A chance to catch up with a friend in an environment that buzzed, but wasn’t noisy Comfortable...
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Is Your Competitor Wooing Your Customers?
My cousin Chris is a huge snowboarding enthusiast. So much so that he spent many years working on the ski hills in British Columbia. So let’s say, for example, that Chris has a favorite board shop...
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Marketing to Millennials; What Business Owners Need to Know
Also known as “Generation Y”, Millennials are those 9 million Canadians who were born between 1980 and 2000 (13 – 33 year olds). They represent the largest generation in Canada since the Baby...
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Marketing vs Sales | Why Marketing is Just As Important as Sales
Marketing is as important as sales because marketing is sales, and marketing supports sales. Let me explain. There’s a saying that sometimes goes around in companies that have both a sales team and a...
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5 Big Ways to Market Your Business in a Small Town
If you own a business in a small town you might have discovered that getting the word out and enticing people through your doors isn’t exactly easy. In fact, marketing in a small town can seem more...
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5 Things We Learned About Export Marketing at Engage 2013
At the beginning of this week I spent two days at the “Engage 2013: Succeeding in Export Marketing and Sales” conference in Saint John, NB. Over 100 business owners, executives, economic development...
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Know Who Your Ideal Customers Are
“Your Ideal Customers” If you’re a regular reader of this blog that phrase isn’t new to you. I use it often. Why? Because I want to distinguish between any potential customer of your company, and an...
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Pros and Cons of Outsourcing Marketing
When it comes to marketing, any company really has three options to get it done: Hire an in-house marketing person/team Make marketing the responsibility of someone already on staff Outsource it to a...
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The 6 Marketing Metrics Your Boss Actually Cares About
As marketers, we work tirelessly to move the needle on what often seems like a laundry list of metrics. We look at website visits, conversion rates, generated leads per channel, engagement on social...
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